When local customers search for services like “plumber near me” or “electrician in [city],” Google Maps is often the first place they look. Ranking higher in Maps results means more calls, more leads, and more revenue for your business. The good news? You don’t need to be a big brand to compete — with the right strategies, any NZ service business can climb the rankings.
1. Optimise Your Google Business Profile
Your Google Business Profile is the foundation of local visibility. Make sure every detail is accurate and complete:
- Business name, address, and phone number (NAP)
- Service areas you cover
- Correct business category (e.g., Plumber, Electrician, Builder)
- Opening hours and holiday updates
- A short but keyword-friendly business description
Tip: Add photos of your team, jobs, or vehicles — businesses with photos get more engagement.
2. Collect High-Quality Google Reviews
Reviews are one of the strongest ranking signals for Google Maps. Ask happy customers to leave a review, ideally mentioning the service and location (e.g., “Fast plumbing in Christchurch”). More reviews = more trust + better rankings.
Pro tip: Respond to all reviews — even short ones. This shows customers (and Google) that you care. Learn more about getting reviews with our Google Reviews service.
3. Use Consistent Business Listings (Citations)
Google checks if your business details match across the web. Make sure your name, address, and phone number (NAP) are consistent on:
- Your website
- Local directories like Yellow or NoCowboys
- Industry directories (e.g., Master Plumbers, Master Electricians)
Inconsistent details can confuse Google and hurt your rankings.
4. Post Regularly on Your GBP
Most businesses set up their profile and forget about it. Instead, use the “Posts” feature to share:
- Promotions and special offers
- New services or projects
- Helpful tips and updates
Fresh content signals to Google that your business is active, improving visibility.
5. Build Local Backlinks
Backlinks aren’t just for national SEO — local links can boost your Maps ranking too. Some ideas:
- Partner with local suppliers or associations for links
- Get featured in local news or community websites
- Sponsor local events or charities
These not only boost your local SEO authority but also your overall website SEO.
Final Thoughts
Ranking higher on Google Maps is about being consistent, trustworthy, and active. By optimising your profile, gathering reviews, and building local credibility, your service business can show up first when customers in your area need you most.
Learn more about improving your local SEO
FAQs
1. How long does it take to rank higher on Google Maps?
It depends on competition, but many NZ businesses see improvements within 1–3 months of consistent optimisation.
2. Do paid Google Ads help with Maps ranking?
No — ads give temporary visibility, but organic Maps rankings are driven by optimisation and reviews.
3. What’s the easiest way to get more reviews?
Ask immediately after a successful job — via text, email, or even a QR code on your invoice.