Roofing is one of the most high-trust trades. Whether it’s repairing a leak, replacing tiles, or completing a full re-roof, customers need confidence that the job will be done safely and professionally. In New Zealand, most homeowners and property managers start their search on Google — and they often choose the roofer with the best reviews.
For roofers, building a steady flow of Google Reviews isn’t just about reputation — it’s the key to winning more local work and standing out from the competition.
Why Reviews Matter for Roofers
- High-value projects: Roof repairs and replacements are major investments. Customers rely on reviews for peace of mind.
- Google Maps visibility: More reviews improve your rankings in “roofer near me” searches, putting you in front of local leads.
- Trust factor: With so many roofing companies competing, reviews act as proof that you deliver quality workmanship.
See how our Reputation Management services help roofers build trust and attract more customers.
Proven Review Strategies for Roofers
- Request feedback after every project
From small repairs to full installations, follow up with customers while the work is still fresh in their minds. - Automate review requests
With Google Reviews tools, you can send out automatic invitations via text or email when a job is complete. - Encourage detail in reviews
Ask customers to mention specific services (e.g., “new iron roof in Tauranga”) — this helps boost your relevance in local searches. - Respond consistently
Thank happy customers and address concerns professionally. Using AI Review Management makes staying on top of responses simple.
Mistakes Roofers Should Avoid
- Ignoring reviews altogether: Even a few unacknowledged reviews can look unprofessional.
- Only asking large project clients: Small repair jobs are just as valuable for building reputation.
- Old or stale reviews: Customers trust recent feedback — keep your profile active with new reviews.
The Bottom Line
For roofers, reviews are as important as your tools and materials. By consistently collecting and responding to Google Reviews, you’ll build credibility, rank higher on Google Maps, and secure more local work.
Start collecting more Google Reviews for your roofing business
FAQs
1. How many reviews does a roofer need to compete locally?
Aim for at least 30–50 reviews, but focus on consistent growth rather than a one-off push.
2. What if I get a negative review?
Respond politely, acknowledge the issue, and offer to make it right. Even negative reviews can build trust if handled well.
3. Do reviews really affect roofing SEO?
Yes — Google Reviews directly impact your local rankings, especially for high-value trades like roofing.