When customers search for builders, electricians, roofers, or any trade in New Zealand, one thing usually decides who they call first: Google Reviews.
Whether you’re a sole trader or running a larger team, reviews are the modern version of word-of-mouth. They show potential clients you’re reliable, professional, and trusted by others in their community.
Why Reviews Matter for All Trades
- Instant credibility: Reviews give proof of your workmanship and reliability.
- More visibility in “near me” searches: Google rewards trades with more reviews by ranking them higher in local search results.
- Better conversion rates: Customers are more likely to contact a business with a strong star rating and recent feedback.
Boost your reputation today with our Google Business Profile services.
Review Tips for Tradies
- Ask consistently
Every completed job is an opportunity to get a review. Make it part of your handover process. - Automate where possible
Use tools like our Google Reviews service to send quick links by email or SMS. - Reply to every review
Thank happy customers and handle negatives with professionalism. Our AI Management tools can help streamline responses. - Keep reviews current
Customers trust recent feedback. Aim to collect reviews every month.
Mistakes to Avoid
- Only asking long-term clients — smaller jobs still matter.
- Ignoring reviews (especially negatives).
- Letting your profile go “quiet” for months at a time.
Final Word
For NZ tradies, reviews aren’t just nice to have — they’re essential for growth. By actively building your reputation, you’ll stand out on Google Maps and win more local jobs.
Learn how to boost your reviews and grow your trade business
FAQs
1. How many reviews should a trade business aim for?
At least 20–30, with steady growth over time.
2. Can bad reviews ruin my business?
Not if you respond well. A polite, professional reply can actually boost trust.
3. Which trades benefit most from reviews?
All of them — from builders and plumbers to landscapers and painters as well as the likes of hairdressers.