Reviews & Reputation Strategy

No matter how great your service is, every business will face the occasional negative review. For many NZ service businesses, the first instinct is to ignore it or get defensive. But here’s the truth: a negative review, when handled well, can actually build trust and show future customers that you genuinely care. In this guide, […]

In today’s digital-first world, your reputation is everything. Before booking a plumber, builder, or electrician, most New Zealanders head straight to Google. What they find — reviews, ratings, and responses — often determines whether they contact you or your competition. That’s why reputation management is no longer optional; it’s essential. What Is Reputation Management? Reputation

Google Reviews have become one of the most powerful tools for growing a service business in New Zealand. Whether you’re a plumber in Christchurch, a builder in Auckland, or a local café in Wellington, customers are checking your Google Business Profile before they pick up the phone. A steady flow of positive reviews not only